Long story short

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Experience

MARKETING CO-ORDINATOR: ESSILOR SOUTH AFRICA

Implemented marketing strategy as well as assisted with sales reporting, product sourcing, operational tasks, product training, campaign management, campaign tracking, design and distribution of POS material.

MARKETING PLANNER: FINCHOICE

Assisted with implementation of direct marketing  (email, sms and post) activities, improved marketing visuals and assisted with website redesign and platform considerations.

MARKETING MANAGER: SOCCER LADUMA

Developed, implemented and managed the marketing strategy to ensure an increased awareness of the brand, as well as ensure that the various stakeholders were constantly exposed to the media platforms leading to sales conversations.

BUSINESS DEVELOPMENT & MARKETING MANAGER: SPINTELLIGENT

Investigated and secured new media partnerships with major industry events as well as managing the update of the email and distribution databases. There was also a major focus on migration of digital platforms which significantly reduced monthly expenses also increasing page views and time on sites.

BUSINESS DEVELOPMENT MANAGER: MEDIA24 WEEKLIES

Managed strategic marketing campaigns, subscription drives, distribution strategies and cost-saving initiatives for YOU Magazine and Landbouweekblad . Assisted with launch of NewsNow and relaunch of Finweek including conceptualisation of advertisements and toolkits. Managed advertising campaigns and secured new sponsorships.

LECTURER: CAPE PENINSULA UNIVERSITY OF TECHNOLOGY

Lectured English, Public Relations 1-3 and Communication Science 1-3. Lectured Public Relations for final year Sports Management students at the Wellington campus.

LECTURER: VARSITY COLLEGE

Lectured Public Relations 1-3, Media and Journalism 1-2, Photography 1 and Work Integrated Learning 1-3.

TEAM LEADER: MEDICINS SANS FRONTIERES (DOCTORS WITHOUT BORDERS)

Evaluated and selected shopping malls for fundraising activities. Trained and evaluated staff to ensure that they achieved their individual and team targets. Recorded and analysed statistics to monitor the success of the campaign.

EXHIBITIONS AND PROMOTIONS CO-ORDINATOR: SANLAM

Co-ordinated exhibitions, events and mall promotions for the group as well as managing promotional stock. Sourced high quality products at reduced rates leading to significant cost-savings.

OWNER: WHIPLASH MARKETING

Established and managed a full-service marketing and promotional company which served clients such as University of Cape Town, Foschini, Luella, Donna Claire and Fashion Express on various events and/or promotional campaigns.

ACCOUNT EXECUTIVE: LANGE 360

Monitored media coverage, managed and updated media lists, confirmed venue bookings and wrote press releases for Pam Golding Properties, BP,Cape Grace, Capricorn Business and Technology Park. Also worked on campaigns with Archers Aqua, Johnnie Walker,
Guinness ES and Johnnie Walker.

JOURNALIST: KRIT (KKNK)

Awarded a place on the editorial team for the official newspaper of the Klein Karoo Nasionale Kunstefees in Oudtshoorn. Wrote numerous articles and reviews including a front page feature story.

MARKETING ASSISTANT: MEDIA24 WOMEN’S MAGAZINES

Assisted with promotional campaigns and stock control.

SALES ASSISTANT: SPORTSMANS WAREHOUSE

Conducted sales, visual merchandising, stock management and general housekeeping.

TELEPHONE OPERATOR: MR DELIVERY

Processed telephonic orders, handled customer queries and complaints, allocated drivers and trained new operators.

 

Education

THE INSTITUTE OF DIRECT AND DIGITAL MARKETING
IDM Award in Mobile Marketing endorsed by the Mobile Marketing Association

CAPE PENINULA UNIVERSITY OF TECHNOLOGY
BTech Public Relations. Subjects: Public Relations 4, Communication Science 4, Media Studies 3, Research 4 and Business Management 4.

CAPE TECHNIKON
NDip Public Relations. Subjects: Public Relations 1-3, Communication Science 1-3, Media Studies 1-2, Business Management 1, Photography 1-2, Social Psychology, Principles of Law, Marketing and Advertising, English, Afrikaans, Xhosa and End-User Computing.

GOOGLE
Google Online Marketing Fundamentals (Endorsed by IAB Europe).

SHORT AND ONLINE COURSES
Negotiation, Assertiveness, Conflict Management, Social Media for Business, Advanced Excel, Photoshop, Lightroom, Flash Photography, Wildlife Photography, Studio Photography, Content Marketing and Blogging.

HIGH SCHOOL
Westerford High School (Grade 10-12). Subjects: English, Afrikaans, Xhosa, Mathematics, Biology and Geography
Wynberg Boys High School (Grade 8-9). Subjects: English, Afrikaans, Xhosa, Mathematics, Accountancy, Science
Biology and Geography

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